Shimmer Boutique began with one goal in mind: to be a Boutique for everyone. This meant keeping prices affordable and customer service at the heart our business. Over the years, Shimmer has worked to instill these values in its employees, ensuring that the shopping experience of every customer is personal and exciting. Shimmer Boutique opened its doors on July 6, 2011. Originally, the store focused on selling jewelry and gifts. After listening to the requests of customers the store quickly expanded to include apparel and personalization. As the business continued to prosper, a second location was opened in the Greenville Mall. Shimmer has been able to successful by providing an unprecedented level of customer service and affordability. The biggest secret to Shimmer’s success is the loyalty of customers who make the business better by providing feedback and suggestions, allowing Shimmer to always put customers first.